Do you follow other blogs? If so, why? What is it about other blogs that makes you hit that ‘follow’ button? Is it their sense of humour? The topic they cover? Or just that you like the photos they use?
For me, it’s about more than that, I look at it on a larger scale; I follow and share other blogs not only because I think they’re great, but because I can learn from them. I saw a tweet the other day that I really liked from an account named ‘Blogger Love Share‘ and it’s run by a blogger called Clementine. I love the fact that she is invested enough in blogging to want to highlight other bloggers and help the community to connect with each other.
🌸Monday – Twitter follow thread
💕Tuesday – Blog comment thread
🦋Wednesday – Instagram follow thread
🐞Thursday – Pinterest follow thread
🐬Friday – Facebook follow thread
🦄Saturday – Blog subscribe thread
🐱Sunday – Bloglovin follow thread
Twitter chat – Sunday 7pm – 9pm
— Blogger Love Share (@BloggerLS) July 15, 2018
Clementine’s blog is all about the things she loves. Now, most of them I don’t love, like nude summer sandals, and I don’t read the same books that she does, but I love her informal and friendly writing style and it’s one of the many blogs I’m using to learn from, and mold my own writing style.
In blogging we can become too consumed in our own numbers, whether it be blog followers, email list subscriptions, or the traffic we get. And these are important because they add to the affirmation that we’re doing a good job and it gives us confidence to go on and keep writing.
But bloggers shouldn’t be so consumed in those numbers that they don’t acknowledge other great blogs. I read a bunch of blogs and most of them aren’t even in my niche, I then share these blogs because a lot of them are damned good and I want others to discover the and read them.
Can you imagine if everyone was so competitive and refused to share anything? Nothing would be read, and we’d be left to stare at our own writing, urghhh, no thanks. If people didn’t share my posts (please do) then it would be left to my little brother, God bless him, to read everything I write.
As bloggers, we’re totally reliant on people sharing our content across social media, via email, and by word of mouth. So why then, as bloggers, are we so reluctant to share other people’s work? I honestly believe that it boils down to one simple thing; fear.
We’re scared that the content we’re sharing is better than our own and that readers may prefer it to ours. We fear losing our readers to other, better blogs. Now: there’s two ways you can choose to look at this. You can either nod and agree with the previous statement, fold your arms, sit back, and take comfort in the fact that you want your readers to yourself. OR, you can look at it as a challenge. Challenge yourself to write better and to produce better content, that way you’ll not only improve your own blog, but you’ll also be a better goddam person.
In this post I’m going to give you 5 reasons to share other blogs.
Spread the word
I share blog posts and articles because I like what they say, and I think my readers and followers will too. I always have my readers in mind when I’m sharing across social media and especially when I’m linking to other blogs in my posts. I shared Clem’s blog because her writing’s great, I shared her twitter account because I think it can help other bloggers.
Social media is all about being ‘social’ so what’s stopping you from socialising and spreading the word beyond yourself?
When you share an article, make sure you tag the blogger/website in your post. That way they’ll know you’ve done it and it can lead to a possible professional relationship with that blogger, networking is a massive feature for writers…
Create links and network
See, I told you. Networking and building relationships isn’t a hard thing to do anymore. Thanks to social media, the world is now a really small place. In the past you would have to meet people face-to-face and work your socks off to promote your brand. Back then you would’ve had to have had great sales skills and an awesome pitch. Now: all you need is a phone, a good image, and 100 characters.
Networking is important because it can bring exposure to your blog and other bloggers will want to share your content. Hopefully, it’s because you’ve built that relationship, and they’ll have signed up to your email list or followed you on social media and so they’re seeing more of your content.
I’m a big believer that relationships should be mutual and require effort from both sides. If you just take and take without giving, you’ll be on your own. And that’s not much of a relationship.
By sharing another blogger’s post you’re showing that you value it. This can lead to that blogger reading your posts and sharing your writing. I’m always keen to learn from other bloggers, whether it’s their writing, their tone, or the way they design their posts and their images.
When I like a blog post, I tell the blogger what I liked about it or I’ll send out a tweet with a specific quote from the post that I really liked. this can take a bit more time than simply hitting the share button at the bottom of a post, but it’s definitely worth it. Not only are you letting your readers and followers know about some great blog posts, you’re building relationships with other bloggers.
You scratch my back I’ll scratch yours
Whilst it isn’t wholly altruistic, it is so true. People love being loved, and when you share another blogger’s post or infographic on social media, you’re showing a little bit of that love and sharing it with your followers. It’s a well known fact that if you follow people on Twitter, they’ll see that notification and will take action, whether it’s checking out your profile or sharing your content. It’s the same with Instagram, you’ll have them scrolling through your pictures and hitting that ‘like’ button, which then shows on their timeline, adding more publicity to your post.
Creates a supportive community
I LOVE the blogging community because it’s massively supportive and other bloggers are people who are, or who have been, in the position I’m in as a blogger. because they’ve experienced what I’m going through, I find that If I ask any questions or need some advice, there are always those who are willing to chip in and lend their support.
By sharing other blogger’s posts and highlighting what you like about them, you’re contributing to the community. If you see a post by a blogger asking for help, it only takes two minutes to share your experiences and give a piece of advice that, while it may seem small to you, it could give that blogger the real push they need to move forward and solve the problem that they have.
I hope the message you take away from this post is one of generosity. There are many reasons to share another blogger’s work, some are altruistic and some aren’t,but ultimately, I think it’s just a great thing to do.