#2 Starting Your Blog: Choosing Your Niche

Once you’ve chosen your platform, it’s time to choose the ‘niche’/category/topic that your blog will focus upon. It may seem strange that this is second in the ‘Starting Your Blog’ series because you would surely have the idea in your head prior to starting a blog right? Well, not always, sometimes you just need an outlet, and a blog is a great way to do that. Let’s look at how you can find your niche.

Choosing your blog niche can be an easy thing to do if you’re dead set on what it is you’re wanting to do. But before you settle on your chosen niche, there are a few things to bear in mind;

  1. Knowledge
  2. Competition
  3. Specificity
  4. Audience

We’ll have a look at these four considerations in more depth and see if we can’t answer those questions together.

Knowledge, specifically yours. How much do you know about your chosen niche? You might not be an expert, and that’s ok, it’s as much about understanding what you don’t know as well as what you do. This gives you a goal, to learn more and to increase your knowledge about your chosen subject. The more knowledgeable you are, the higher quality your content will be, and this will ensure you have regular readers who value the information you’re sharing.

Competition is exactly how it sounds; it’s a recognition that the web is saturated with blogs, it’s the reality of the situation, but it’s important to know how you can use this information.


Competition is a reality of blogging but it doesn’t have to be a bad thing

Once you’ve looked at the competition your blog will have, you can then move on to look at the successful bloggers that cover your topic. The top bloggers aren’t there to be feared, they should be used as a source of aspiration because there’s nothing stopping being in that position if you work hard and research your topic.

You can also look at the posts of these bloggers and see which ones have done well, this will let you know what are the hot topics in your chosen niche, and what your potential readers are interested in.

If you feel that the particular category you’ve chosen is too busy, you can look to ‘niche down’. I’ll explain a little more as we analyse specificity.

Specificity in your blog is super important because it will allow you to sharpen your focus and not spread yourself too thin. Your audience would much prefer to read 4 posts a month that are brimming with quality information on a specific topic, as opposed to daily posts that are diluted because you haven’t got the time to properly research the topic and post content that informs.

One way to help you do that is by ‘niching down’. Niching down is a term that’s big at the moment because it can help you to target a more specific and loyal audience. For example, if your blog was aimed at cooking and recipes, Instead of looking at ‘European recipes’ you could focus on ‘Italian Recipes’ or ‘Spanish Recipes’. This will help you to pick up an audience that is more specific to your topic and have a higher chance of returning to your site because they know what you’re offering.

Knowing your audience can help you to cater more towards them

I’ve made the mistake of trying to do too much too soon and didn’t have the time to cover all of the topics that I’d chosen to talk about. I like movies so I wrote about them and soon found that I was trying to do too much. I then went back to the drawing board and redeveloped what my blog would be. I made sure that I was specific about the books that I talked about.

We’ve previously talked about your audience and what they want from you. It’s important to know what your potential readers are interested in and there are two main ways you can do this;

  • Keyword checker: Use a keyword checker like Moz to see how popular your chosen subject is. It will break down how many related searches there are to your topic and give you a sense of the demand for your information.
  • Forums: You can join online forums and speak to potential readers of your blog, what do they want? What can you give them?

If you keep in mind the four considerations; knowledge, competition, specificity, and audience, and use them to inform your blog and the choices you make when starting your blog, then you’re already on the path to succeeding.

I hoped you’ve enjoyed these blogging tips and have found them useful. If you did, please like and share this post. Also, pop down in the comment box anything that you would recommend to new bloggers when you’re choosing your blog’s niche.

Next, we will look at choosing a name for your blog.

If you found this useful, please consider sharing it on Facebook and Linkedin using the buttons below. And please comment or email me and let me know what your experience of choosing a niche was like, what difficulties, if any, did you face?

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