How Do You Quantify A ‘Successful’ Blog: do numbers matter?

How Do You Quantify A ‘Successful’ Blog: do numbers matter?

This is something I thought about a lot when I first decided to start blogging. I asked myself the necessary questions like, “Why do I want to do this?”, “What would I be able to ‘say’?”, “How do I know if I’m doing it right?” There really is no end to the questions you first ask yourself as a blogging virgin.

So, 2 years on and I’m thinking “Is my blog successful?” and honestly, my answer is YES! It is successful because it is exactly what I wanted it to be; a reflection of me as a reader. I know that seems like a cheesy thing to say but it’s actually true.

When I first started I would spend ages just looking at my stats, how many page views I had, how many visitors I had, how many likes and so on and so on. I soon learned that I wasn’t going to be happy with my blog purely because of the numbers, I actually needed it to be authentically me. And, for better or for worse, it is, or at least it’s getting there. You might be thinking “Yeah, he’s only saying this because his numbers are shit” and I can see why you would, I mean, success in this sphere is quantified purely by numbers.

I know it can sometimes be difficult when you see your fellow bloggers complaining about their “low” numbers but you sit there like, “Oh yeah, ha, I know right?” *flashes nervous smile*.All the while worrying because your views/likes/hits are not even half of theirs! My advice would be to remember why you started blogging to begin with.


But I think looking solely at the numbers is a strange way to approach it. But I suppose it all comes down to why you started blogging in the first place. For me it was to meet and chat to other avid readers of fantasy. I had a limited amount of people I could talk to and I wanted to share my opinions and listen to others. I think that’s why the numbers don’t phase me; I was never really in it for them. If you started a blog with the intention of becoming a celebrity or being ‘web-famous’ then terms like SEO and CTR are your oxygen and the numbers are a sign of your success. We all have our different reasons.


So to answer my own question (I know, I’m an impatient SOB), MY success isn’t judged on numbers, it’s based on the people I meet – and there are some wonderful so-and-so’s out there – and the books I get to read. So in that regards, I’m the most successful man on the planet in in my country in my house in my eyes. Hey, where’s my glasses?!

I am really interested in people’s opinions on this one so please comment and let me know how you define ‘success’ when it comes to your blog or any other walk of life.


6 thoughts on “How Do You Quantify A ‘Successful’ Blog: do numbers matter?

  1. I think you have it spot on, as long as your blog is what you want it to be then it is a success and really, as long as it’s a success in your eyes that’s all that matters.๐Ÿ‘

    Liked by 1 person

    1. Exactly Drew! I’m happy with it ๐Ÿ˜Š

      Liked by 1 person

  2. You’re right, it’s not about the numbers, especially the follower numbers because I know bloggers who have like 6000 followers but even if it’s that many, it’s still always the same small group who likes and comments, they don’t have 4000 likes on a post at all, so yep all relative. I do feel sort of accomplished because I do get sent some proof copies from time to time now (I’m not on any list though ;-)) so that means that they recognize me as a blogger and I must be ok in their eyes. I generally feel about good where I am, I welcome new followers of course and yes I like to look at my stats (all those different countries!) and feel good if a post does better but it’s just, it does strike my ego a little bit ;-). I still don’t know why so many follow/unfollow on Twitter though.. I always want to know who unfollowed me, it’s such a mystery and I do have the feeling I’m doing something wrong there sometimes. Great post Dan!

    Liked by 1 person

    1. Thanks Inge, and thanks for your thoughts. You are so right, when a post does ok, it does feel good. More I think (for me) because I’ve managed to connect with more people as opposed to being a savant, you know?
      Ah Twitter is a very fickle beast, and Instagram is worse IMO. Sometimes it’s not about what you’r doing, rather about other people wanting more followers and following less so their ration looks better. Does that make sense? You can find out who has unfollowed you though, just have a quick look on Google…
      Thanks for reading Inge, and for your kind words

      Liked by 1 person

  3. For me it’s”am i having fun with my blog? … yes” , ok, that’s a success ๐Ÿ˜ƒ๐Ÿ™ˆ

    Liked by 1 person

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