How Do You Quantify A ‘Successful’ Blog: do numbers matter?
This is something I thought about a lot when I first decided to start blogging. I asked myself the necessary questions like, “Why do I want to do this?”, “What would I be able to ‘say’?”, “How do I know if I’m doing it right?” There really is no end to the questions you first ask yourself as a blogging virgin.
So, 2 years on and I’m thinking “Is my blog successful?” and honestly, my answer is YES! It is successful because it is exactly what I wanted it to be; a reflection of me as a reader. I know that seems like a cheesy thing to say but it’s actually true.
When I first started I would spend ages just looking at my stats, how many page views I had, how many visitors I had, how many likes and so on and so on. I soon learned that I wasn’t going to be happy with my blog purely because of the numbers, I actually needed it to be authentically me. And, for better or for worse, it is, or at least it’s getting there. You might be thinking “Yeah, he’s only saying this because his numbers are shit” and I can see why you would, I mean, success in this sphere is quantified purely by numbers.
I know it can sometimes be difficult when you see your fellow bloggers complaining about their “low” numbers but you sit there like, “Oh yeah, ha, I know right?” *flashes nervous smile*.All the while worrying because your views/likes/hits are not even half of theirs! My advice would be to remember why you started blogging to begin with.
But I think looking solely at the numbers is a strange way to approach it. But I suppose it all comes down to why you started blogging in the first place. For me it was to meet and chat to other avid readers of fantasy. I had a limited amount of people I could talk to and I wanted to share my opinions and listen to others. I think that’s why the numbers don’t phase me; I was never really in it for them. If you started a blog with the intention of becoming a celebrity or being ‘web-famous’ then terms like SEO and CTR are your oxygen and the numbers are a sign of your success. We all have our different reasons.
So to answer my own question (I know, I’m an impatient SOB), MY success isn’t judged on numbers, it’s based on the people I meet – and there are some wonderful so-and-so’s out there – and the books I get to read. So in that regards, I’m the most successful man
on the planet in in my country in my house in my eyes. Hey, where’s my glasses?!
I am really interested in people’s opinions on this one so please comment and let me know how you define ‘success’ when it comes to your blog or any other walk of life.